“Nothing can really touch it,” says Katie Bailey, editor of the children’s entertainment trade publication Kidscreen. (Free!) Then there’s the sheer volume of video available. YouTube’s rise is tied to a number of factors. “YouTube has really taken over the space.” “Time spent with YouTube is even higher than it is with streaming content,” says Nancy Jennings, a professor at the University of Cincinnati and director of the school’s Children’s Education and Entertainment Research Lab. While the streamers have been jostling for dominance, though, YouTube has surpassed them all. (Max now owns the rights to Sesame Street, for example.)
Parrot Analytics measures demand for children’s programming at just above 15 percent for both Max and Netflix, a testament to how those streamers have also developed their kid’s entertainment sections. More than 18 percent of Amazon Prime Video’s demand is for kid’s television-in part thanks to the streamer’s catalog of children’s content that originated on YouTube-and more than 17 percent of demand on Paramount+ is for kid’s television, likely because of its library of Nickelodeon shows. The YouTube Era of children’s programming represents a marked shift in what and how young kids watch video.Ĭhildren’s programming also thrives on less kid-focused streamers. “I just thought it would really help him.” She started recording videos because she’d gone looking for language-development-focused programming for her young son, who had a speech delay, and didn’t find what she wanted. Griffin-Accurso’s rise wouldn’t have happened in a different children’s media landscape. Linger long enough outside a daycare, and you’ll spot a mom wearing a “Running on Ms. It has a modern-day, DIY Sesame Street vibe, with an emphasis on language development that has converted speech therapists into ardent boosters. Rachel, is an interactive, thoughtful addition to the children’s canon it now has a cast of merry singing adults, live instrumentals, and puppets, too. Her YouTube show, originally called Songs for Littles but recently renamed Ms. Rachel, toddler-whisperer extraordinaire, with millions of devoted followers. Since uploading that first video in February 2019, she’s gone from a New York–based educator dabbling in digital content to Ms.
0 kommentar(er)
